Most people lose because they succumb to emotions: the urge to "win back," love for their team, or belief in a "beautiful story."
The Contrast:
- Emotions: "I feel they will win today."
- Analytics: "The model shows a 3% edge; I enter the market according to the strategy."
The process must be mechanical. If the numbers say "no," the analyst does not move, even if their intuition screams otherwise. Only disciplined adherence to the model over distance yields results.